Raba Urban Farm

The challenge

A brand reborn. We teamed up with Raba to give their brand a refreshing makeover. They needed to increase visibility, recruit more volunteers, promote their activities and showcase the project's potential — all with a professional look and feel.

What we did

It was more than just design; it was a journey of rediscovery. Alongside the rebrand we added a shop, an events page and several other design and UX components to help the project grow.

The result

The refreshed site increased Raba's traffic by 50%, giving the project the visibility and professional presence it needed to bring more people on board.

AI opportunities — exploration

Exploration: AI-assisted marketing and community communications using approved information. These are potential next steps, not delivered AI features. Pricing, final quotes and external communications remain subject to human review.

Business value

We’re exploring AI-assisted marketing to help Raba promote activities more consistently and prepare volunteer communications with less administrative effort — giving the team more time for the farm and its community.